FREELANCE WRITER/PRODUCER/CREATIVE DIRECTOR (May 2013-Present)
Clients include Warner Bros Discovery, NBC Universal, Known, MTV, VH1, Nickelodeon, Jonas & co., Makine, Sony Pictures Television, and IBM.
CREATIVE DIRECTOR, DISNEY CHANNEL (December 2016-November 2017)
Supervised the development and execution of marketing creative for Disney Channel, including promos, branding, image spots, franchise creative, and social/digital content. Spearheaded the creative campaigns for Tangled: The Series, Andi Mack, and Descendants 2. Led in-house creative team, managed external agencies, collaborated with all lines of business across Disney ABC Television Group and The Walt Disney Company
CREATIVE DIRECTOR, FUSE MEDIA (July 2014-November 2016)
Led Marketing Creative and Promotions for Fuse Network and FM. Key strategy and creative contributor in Fuse rebrand, resulting in 410% ratings increase during launch week. Launched FM, a new network. Defined brand voice and promo style. Managed department budget of $2M+.
DIRECTOR OF ON AIR CREATIVE MARKETING, OPRAH WINFREY NETWORK (August 2010-May 2013)
Key creative leader responsible for network launch, and overseeing creative team. Spearheaded launch of over 30 original series, writing RFPs and managing creative. Partnered with top Fortune 500 companies (Target, GM, J&J, Chase, etc.) on co-branded marketing. Managed vendors, freelancers, and a creative staff of up to 8 including writers, producers, and editors. Previous position held: Head Writer
WRITER/PRODUCER, PBS KIDS SPROUT (July 2008-July 2010)
Wrote and produced promos, directed live action shoots, edits, voice over, design and animation. Directed live on-air events and produced over 300 live-to-tape promos with key network talent. Aided in re-branding network, conceiving of and directing network IDs and branding.
WRITER/PRODUCER, NICKELODEON (February 2003-June 2008)
Wrote and produced promo campaigns and network branding for Nick Jr., Noggin, and TeenNick. Supervised PAs, APs, vendors, editors, audio engineers, voiceover artists, designers, and animators. Previous positions help: AP, PA, itty bitty intern.
NEW YORK UNIVERSITY, BA MEDIA STUDIES + CHILD DEVELOPMENT
Cum Laude, Spirit Award, Founders Day Scholar