Writing Samples
ModCloth
Brand Manifesto, Pitch
MODIFESTA
We believe…
That life is better with pattered tights.
That a woman can own a room just by walking into it.
That life is too short to eat non-fat ice cream
And that the right pair of glasses can change your whole outlook
We believe that retail therapy is some of the best therapy. At least the most fun.
That’s why we created ModCloth.
Because shopping online is better than waiting in line.
Because your voice makes the choice.
Because too much of a good thing turns out to be a great thing.
We believe in living colorfully.
In the power of a good outfit day.
That the woman makes the clothes… even if the clothes should be great to start with.
We believe that there is no one like you, and nowhere else like ModCloth.
ModCloth
TV Spot, Pitch
A MOD FOR EVERY MOOD
The spot starts within the virtual world of ModCloth.com
VO: MEET MODCLOTH. ONE SITE, HUNDREDS OF OUTFITS. PERFECT FOR…
Suddenly, the dress we had seen featured for sale online comes alive and we see it in action, a quick vignette that offers a look into a very special moment in the wearers life.
VO: First Days [Work]
First Dates [Cute]
Second Dates [Beautiful]
Third Dates [Sexy]
First Dances [Cocktail/Event, stepping on to dance floor as wedding guest]
Dance Parties [Playful]
Last Dances [Crazy night out]
Last Chances [Breakup]
Big Chances [Job Interview]
Big Days [Wedding/Bridal]
Big Nights [Glam]
Late Nights [Super Glam]
All Night [Wild/Awesome]
Any Night.
VO: A MOD FOR EVERY MOOD. MODCLOTH
CBS, American Country Music Awards
TV Spot
BLAKE: “Hi, I’m Blake Shelton. Luke Bryan and I are hosting the Academy of Country Music Awards again this year.”
The camera widens out and we see Luke and Blake are each holding their ACM awards, 5 each.
LUKE: “Yup, we know a thing or two about the ACMAs, past winners and all…”
Tim McGraw enters with even more awards, 9 total.
TIM: “Did someone say winner?”
Miranda Lambert enters pulling all of her awards (15) in a wagon behind her.
MIRANDA: “It’s always a contest with you boys, isn’t it? Excuse me.”
She wheels her awards by them.
VO/GFX: THE ACM AWARDS. SUNDAY, APRIL 6TH AT 8/7C. ON CBS.
BLAKE: “I think I have statue envy.”
Disney's Tangled
Inside the Journal Short Form Content
Dear Journal,
Being back in Corona and back with my Mom and Dad is great but I’m still having trouble feeling at home when I’m… at home.
I was away from them for so long, I have to get to know them. Like my mom- I thought I knew what she was all about… she’s the Queen, right?
And she always looks so beautiful and put-together and she never does any of the crazy stuff that I do… but then I found out that she was a little bit of a rebel when she was my age. Can you imagine?!
I guess there is still hope for me to grow into a respectable royal! Hahahaha! If she can do it, so can I!
Oh, gotta go! She’s calling me for dinner now. I’m going ask her if she ever got in trouble with the royal guards when she was my age. Oh, I bet that would be a great story!
Bye for now…
Love, Rapunzel
Oprah's Memo
OWN
OPRAH:
Hi, everybody. You know, I’ve been reading all of your emails and message board posts on Oprah.com. I love hearing what you think about OWN- the good and the not so good. Your feedback is not only interesting and inspiring, it’s helpful too. It keeps us in-touch and in-line.
I just have to share one. This is from Libby G. She says: “Oh, dear -- I am hooked. How will I ever go back to work? I want to watch OWN full-time!!”
Libby… you better call your boss and break the news- we have even more new shows premiering this month: “Searching For….” with Pam Slaton starts on Monday, February 14th. And Tuesday nights are going to be all-new with “What Would You Do,” “Breaking Down the Bars,” and Lisa Ling’s series, “Our America.” Not to mention that it’s Oscar month- so we’re showing a few of my favorite award-winning movies.
You know every minute of this network was created with you in mind and hearing what you have to say is so important to us. So keep those comments coming! Tell us what you think, IN YOUR OWN WORDS at Oprah.com slash OWN. Send us a video, send us an email, post it on a wall…just tell us!
And thank you for taking the next step on this new journey with me. We’re just getting started.
We’re gonna OWN it.